Can Arrival, the Hotel Art Fair in the Berkshires, Change the Game?

With galleries set up in hotel rooms and curators leading hikes, the event blends high-caliber art with down-to-earth charm.
Brian Boucher, artnet, June 18, 2025

Against the backdrop of a contracting art market, a new kind of art fair quietly made its debut in the Berkshires, offering world-class work, deep conversation, and swims between sales. The inaugural Arrival art fair transformed Tourists hotel in North Adams, Mass.—home to just 13,000—into a vibrant cultural outpost, attracting curators, collectors, and artists from across the country with its intimate format and verdant surroundings. The fair arrives amid a proliferation of commercial art events that are gravitating away from the mega-fair model.

 

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